Hi, I'm Kayla Su.

I trace the 'Symptom' to design the 'Cause'. That means leaning into the messy part: finding the real problem, choosing the right path, and turning it into something people can actually use.

Quick Snapshot

A few highlights from my experience so far.

01 /04

3 Years

designing digital products, plus branding and marketing design

AI · B2B SaaS

designing complex systems and expert workflows

0→1 Startup

designed core product experiences ahead of a $3.5M seed raise

Design + Code

using AI-assisted prototyping to move from ideas to working experiences

What Drives Me

The three instincts behind how I work.

Tracer

Symptom in. Source out.

I don't fix what shows. I trace why it started.

Deep Thinking Root Cause Systems Perspective

Navigator

Many needs. One route.

Most people pick the best option. I find the one everyone can walk.

Stakeholder Alignment Judgment Risk Awareness

Finisher

Not done. Right.

I don't consider it finished until the gap only I noticed is gone.

High Standards Craft Follow-Through

When I'm Not Designing

The things I keep coming back to.

Perler Beads

Tiny grids, long evenings.

Words From Others

What collaborators and teammates have said about working together.

{{ t.name }}

{{ t.role }}

{{ t.quote }}